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July 17, 2011

East African mango, passion fruit farmers to supply Coca Cola

by Paul Tentena

Close to 50,000 East African small scale mango and passion fruit farmers will supply fruits to Coca Cola for the production of juice.

The company said in Kampala that Kenyan and Ugandan farmers would be the first to benefit with a targeted number of 23,000 and 17,000 in the two countries respectively.

...the launch is the direct result of the $15m investment made by Century Bottling Company on a hot-fill juice line in Namanve last year. It started manufacturing the Dasani water brand from the same plant following capacity enhancements.

...the Minute Maid introduction is cemented by a sustainable raw material supply chain project announced last year between Coca Cola and Bill Gates Foundation, where the company is working with 17000 small scale mango and passion fruit farmers in Eastern Uganda to supply the Coca Cola system.

Busiweek

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