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October 23, 2008

Ugandan organic coffee brand launched in U.S.

by Tom Magumba


UgandaLocal coffee farmers could be destined for a bright future as more local coffee brands get nods from top European markets following a breakthrough by another brand. Uganda Mountain Coffee, a 100 percent organic, AAA Arabica coffee a product of Uganda Coffee Development Authority (UCDA) and Heifer International partnership was launched last week in Boston, USA.

According to a report from UCDA this would ensure that Ugandan coffee farmers own equity in the venture while Heifer International shall use 2 percent of the price to support the livelihood of over 5 million coffee farmers in Uganda. This becomes the second top brand to sell in Europe after Good African Coffee conquered Waitrose, one of the largest supermarket chain across the United Kingdom by a slow effort of a local entrepreneur Mr Andrew Rugasira.

Coffee Legends Inc a company famous for trading and roasting coffee in the US in a press statement has already announced the debut of the new brand to be sold throughout the northeast of the country. “We were extremely selective about the brand to ensure the most superior product for our customers and we are excited for them to sample just how smooth and enjoyable organic coffee can be” said Mr Joe Steinberg, the proprietor of Coffee Legends Inc.

The Monitor

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