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May 14, 2009

Lychee trade proves fruitful in Madagascar

European importers have positioned the lychee trade to meet the end-of-year demand for exotic fruits which has meant that imports of lychees from the Indian ocean (southern hemisphere) at this time of year now represent around 80% of total annual imports.

Madagascar currently holds around 70% of this market. The European Union has contributed to reinforcing Madagascar's comparative advantages in this market by helping to structure the trade in such a way as to enhance product quality. This has created export boosters. By ensuring that production meets new EU requirements on food safety, it has been possible to increase exports considerably.

In addition, the progressive opening up of the Madagascan lychee market to the entire major European importers has led to an unprecedented increase in exports. These have risen from 7000 tonnes in 1997 to 21000 tonnes in 2006.

European Commission

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