To ease your site search, article categories are at bottom of page.

January 30, 2010

Kenya, Uganda fruit farmers to supply Coca Cola

by Byron Butler

The Coca-Cola Company has entered into a partnership with non-profit TechnoServe and the Bill & Melinda Gates Foundation to help 50,000 small fruit farmers in Uganda and Kenya increase productivity, with the aim of doubling their incomes by 2014.

For the first time, this four-year, $11.5 million project will allow mango and passion fruit farmers to take part in Coca-Cola’s supply chain. Implementing partner Technoserve will facilitate access to credit and train participating farmers in improving quality, increasing production, and organizing farmer groups. These local farmers’ fruit will eventually be used for Coca-Cola’s locally-produced and distributed juices drinks.

With global and local demand for fruit juice growing steadily, corporations like Coca-Cola need to find innovative strategies to increase supply. By offering a new market opportunity to farmers while meeting Coca-Cola’s need for locally sourced fruit, the plan is one that Coca-Cola hopes to replicate elsewhere.

Sylvia Mathews Burwell, president of the Global Development Program of the Bill & Melinda Gates Foundation says that by participating in the project, her foundation aims to help "revitalize African agriculture." The program has committed to contribute more than $1.4 billion to Sub-Saharan Africa and South Asia to strengthen the global production chain, ensuring the long-term viability of efforts to reduce poverty.

TechnoServe has a history of pursuing this type of work in Africa, related to banana, cashew, cocoa and coffee crops. Founded in 1968, the American nonprofit has assisted in the creation or expansion of thousands of businesses in more than 30 countries. TechnoServe has been called one of the top five NGOs for corporate partnerships by the Financial Times, and holds Charity Navigator’s highest rating.

"This partnership is a great example of sustainability," says Nathan Kalumbu, Coca Cola’s East & Central Africa business unit president, describing its benefit to society as encompassing "both the community and our business." The governments of Kenya and Uganda will help to implement the project, which complements their poverty-reduction strategies.

Article Categories

AGRA agribusiness agrochemicals agroforestry aid Algeria aloe vera Angola aquaculture banana barley beans beef bees Benin biodiesel biodiversity biof biofuel biosafety biotechnology Botswana Brazil Burkina Faso Burundi CAADP Cameroon capacity building cashew cassava cattle Central African Republic cereals certification CGIAR Chad China CIMMYT climate change cocoa coffee COMESA commercial farming Congo Republic conservation agriculture cotton cow pea dairy desertification development disease diversification DRCongo drought ECOWAS Egypt Equatorial Guinea Ethiopia EU EUREPGAP events/meetings expo exports fa fair trade FAO fertilizer finance fisheries floods flowers food security fruit Gabon Gambia gender issues Ghana GM crops grain green revolution groundnuts Guinea Bissau Guinea Conakry HIV/AIDS honey hoodia horticulture hydroponics ICIPE ICRAF ICRISAT IFAD IITA imports India infrastructure innovation inputs investment irrigation Ivory Coast jatropha kenaf keny Kenya khat land deals land management land reform Lesotho Liberia Libya livestock macadamia Madagascar maiz maize Malawi Mali mango marijuana markets Mauritania Mauritius mechanization millet Morocco Mozambique mushroom Namibia NEPAD Niger Nigeria organic agriculture palm oil pastoralism pea pest control pesticides pineapple plantain policy issues potato poultry processing productivity Project pyrethrum rai rain reforestation research rice rivers rubber Rwanda SADC Sao Tome and Principe seed seeds Senegal sesame Seychelles shea butter Sierra Leone sisal soil erosion soil fertility Somalia sorghum South Africa South Sudan Southern Africa spices standards subsidies Sudan sugar sugar cane sustainable farming Swaziland sweet potato Tanzania tariffs tea tef tobacco Togo tomato trade training Tunisia Uganda UNCTAD urban farming value addition value-addition vanilla vegetables water management weeds West Africa wheat World Bank WTO yam Zambia Zanzibar zero tillage Zimbabwe

  © 2007 Africa News Network design by Ourblogtemplates.com

Back to TOP